Prices rise for the Digiday Programmatic Marketing Summit after Mar. 24
The change that Facebook, and all social media, is having on media, isn’t actually fully appreciated by agencies, according to AKQA CEO Tom Bedecarre. That means agencies will need to make hard choices, he told attendees at Digiday Agency in Los Angeles, including the need to sometimes go beyond their core areas of competence and into new services like moderation and social content creation.
“Part of of it is a competitive thing,” he said. “Once all those people are in the door we see it as a competitive threat. They’ll say why don’t we move up the food chain.”
Watch the full interview with Bedecarre in the video below and follow him on Twitter at @tombed. See more videos from the show, including a discussion of digital creativity with Deutsch LA digital group creative director Jerome Austria, at the Digiday Livestream page.
More in Marketing
Alibaba targets $100B in AI and cloud revenue over 5 years as its vision for the agentic era comes into focus
During its latest quarterly earnings report on Thursday, Alibaba reported revenue that fell below analyst expectations.
A year after Unilever, the ad-funded creator economy is still catching up to its own ambition
Creators had already become too big to ignore. Now, for a different set of reasons entirely, it has become too important to get wrong.
Future of Marketing Briefing: Agency operating systems face a differentiation problem
Analysts say half of agency AI platforms won’t survive the decade. Here’s how they plan to beat the odds.