What agencies need to do to retain female talent

Speaking at the Digiday Agency Summit on Friday in Palm Springs, Calif., Carlson partially attributed her rise within the industry to embracing digital advertising when it was in its infancy. The nascent days of digital offered more opportunities for women and for innovative thinking, she said. But as digital shops have been bought and integrated into holding companies, they’ve become more bottom-line focused, which will likely discourage young women from working in advertising, she said.

Watch Carlson discuss why agency consolidation is a threat to gender diversity in the industry and what agencies can do to ensure they keep talented young women interested in advertising.