Adidas angers soccer fans with mismatched tracksuit

If Adidas is promoting Manchester United, perhaps it doesn’t want to also advertise one of its biggest rivals.

Earlier this year, Adidas won the rights away from Nike to sell branded Man U gear in a massive $1.3 billion deal for 10 years. The rollout has finally started in its online store, beginning with these throwback track jackets and pants.

There’s just one problem.

An eagle-eyed Twitter user noticed something unusual about the pants:

The pants are stitched with a Chelsea Football Club logo, an arch competitor of Man U. The “cock-up” is somewhat understandable since Adidas is also Chelsea’s official sponsor, but it’s unlikely a fan of either of those teams will mix and match an outfit like this.

Needless to say, die-hard soccer fans weren’t pleased:

Adidas pulled the listing offline and it with the same model wearing matching Man U pants.

https://digiday.com/?p=140733

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