Now you can customize a car in a tweet
This may actually be a first: Acura is trumpeting the launch of the 2015 TLX performance luxury sedan by letting you create a customized car, within Twitter.
Here’s something you haven’t seen before. Configure your dream 2015 Acura TLX below without ever leaving Twitter. https://t.co/mvfblJ0ZiA
— Acura (@Acura) August 20, 2014
First, you can choose an engine: the 206 HP four-cylinder, or the 290 HP-V6.
Then, select a Drivetrain — what kind of steer you want.
Lastly, you can pick an exterior color.
Voila: your 2015 Acura TLX, which you can then tweet.
The tweet uses the revamped version of the new Twitter cards, which now let you add photos, videos or other media in the card itself.
The campaign, developed by Mullen, is part of the biggest marketing campaign in the brand’s history, and uses both promoted tweets and promoted accounts. A video road block on Facebook will also run TLX videos, which the brand says will reach nearly 100 percent of Facebook users, starting early September. There are also TV spots that will started running mid-August.
In a statement, Michael Accavitti, svp, general manager for Acura said, “The TLX heralds a new era for the Acura sedan lineup and the scale of the marketing effort behind the launch signifies the importance of the model both to the brand and its position within the luxury sedan market.”
‘There are now a lot more boxes a role needs to tick’: Recruiters share how post-pandemic job expectations have changed
Employers must work a lot harder on improving internal culture and offering benefits beyond compensation if they're to win the talent war, say recruiters.
‘The holy grail of e-commerce advertising’: Why DoorDash is bolstering its advertising offerings
Online food service company DoorDash is upping its advertising offering with pay per scale features. Industry experts say it could set a new precedent in retail media.
‘Content and commerce are converging’: Kroger Precision Marketing svp Cara Pratt on evolution of retail media, new offering
More and more companies are getting into the retail media space. As competition heats up, a Kroger executive talks about the grocer's latest attempt to stay ahead of the curve.
SponsoredHow advertisers are navigating advanced TV and premium video convergence
Nicole Schumacher, vice president of product marketing, Xandr Advertisers have a number of priorities and considerations as premium video content for viewers evolves. Media types are converging as audience behaviors diverge, adding nuance and complexity to each phase of campaign workflows. It’s the age of innovation for all types of video advertising, including convergence — […]
‘I’m embracing the discomfort’: Fashion brand execs share how their office style has transformed
For some — particularly those that get personal fulfillment from their style — the return to the office is, indeed, a good reason to go all out.
Marketers are going beyond the individual and using personality to sell at Advertising Week
During day four of Advertising Week, marketers looked to go deeper with their audience by showing a softer side of the celebrities and creators they work with.