20 Surefire Ways to Anger Creatives

Advertising creatives are a notoriously fickle bunch. We spoke to several to come up with the surefire ways to land on their bad sides.

1. Make them work on banners.

2. Start talking about metrics and analytics.

3. Go into excruciating detail about RTB, DSPs, SSPs and DMPs.

4. Show them a media plan spreadsheet.

5. Let them know that the client cancelled the campaign after they spent a full holiday weekend working on it and now there is new one to get started on ASAP.

6. Ask them to make the logo bigger.

7. Have them push around at least one ad element by two pixels after “final client approval.” Do that four times.

8. Proclaim metaphors are for sissies.

9. Tell them that media is more important to performance than creative and then show them empirically.

10. Take away their Mac and make them work on a PC.

11. Insult their black-rimmed glasses.

12. Tell them that the concept is too derivative of previous advertising concepts or executions.

13. Put them on the phone with a client.

14. Shoulder surf.

15. Critique their work in front of them to a client.

16. Defend the client.

17. Ask if they work in PowerPoint.

18. Put them on a B2B account.

19. Tell them they’d be better off crossing over to the brand side.
 

20. Change the office dress policy to “business casual.”

Image via Shutterstock

https://digiday.com/?p=38489

More in Marketing

Women’s sports marketing boom ‘huge up and coming opportunity,’ spurs new agency services

Women’s sports are having a moment. Brands, media companies and agencies are looking to get in on the action.

Creators still turning down work as the Hollywood SAG-AFTRA strike continues

The Hollywood strikes were supposed to be a game changer for many of them, but the situation hasn’t quite lived up to the hype.

Agencies move on from creating content for specific platforms to focus on short-form video

Given the rise of short-form video, agencies that focus on the format, rather than specific platform expertise, will reap the rewards.