Gaming & Esports
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How PepsiCo’s partnership with EA highlights the brand’s expanding approach to gaming
July 12, 2023 • 5 min read -
Dentsu seeks strong Gen Z connections with expansions into gaming, anime
July 11, 2023 • 4 min read -
A watershed moment: “Counter-Strike” industry leaders brace for the impact of “CS2”
June 28, 2023 • 6 min read -
Why Misfits is rebranding to pivot away from competitive gaming
June 20, 2023 • 3 min read -
As Twitch backpedals rev share policy, UTA’s Damon Lau thinks creators are poised to win
June 20, 2023 • 4 min read -
How PewDiePie’s rebrand shows gaming creators’ growing focus on brand safety
June 16, 2023 • 3 min read