Business of TV
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Future of TV Briefing: Why the CTV ad industry still needs to wean itself off the IP address
December 13, 2023 • 6 min read -
23andMe bucks the linear TV decline with its return to the ad channel
December 8, 2023 • 4 min read -
From product placement to the Netflix Cup: marketers weigh up the unconventional twist in its ad strategy
November 10, 2023 • 5 min read -
The case for and against Netflix’s premature venture into programmatic advertising
November 7, 2023 • 5 min read -
Research Briefing: Ad-tech firms, agencies prep for increased political CTV spending in 2024
November 2, 2023 • 4 min read