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“It’s about change management’: Sir Martin Sorrell says the billable hour is dying, but getting clients to move in is proving harder
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Future of TV
Member Exclusive
Future of TV Briefing: The upfront measurement currency changeover will prolong the market and affect how ads are priced
June 11, 2025
Member Exclusive
Future of TV Briefing: A Q&A with Michelle Khare on why YouTube creators are contending for Emmys
June 4, 2025
Member Exclusive
Future of TV Briefing: How Amazon and Google are trying to undercut The Trade Desk’s CTV ad business
May 28, 2025
Member Exclusive
Future of TV Briefing: How flexibility could funnel more upfront dollars to Amazon & Netflix this year
May 21, 2025
Business of TV
An Upfront Week recap and upfront market preview with Horizon Media’s David Campanelli
May 20, 2025
Business of TV
Agency execs expect sports to push the upfront’s pace, pricing with up to double-digit spending increases
May 19, 2025
Member Exclusive
Future of TV Briefing: The 2025 upfront preview
May 14, 2025
Member Exclusive
Future of TV Briefing: CTV ad market’s transparency problem hits a boiling point
May 7, 2025
Business of TV
What’s in and out in this year’s TV and streaming ad upfront market
May 6, 2025
Member Exclusive
CMO Strategies: A guide to marketers’ success metrics for ad-supported streamers, including Netflix, Prime Video and Roku
May 1, 2025
Member Exclusive
Future of TV Briefing: How mid-sized advertisers may shape this year’s upfront market
April 30, 2025
Member Exclusive
Future of TV Briefing: CTV advertisers fail to reach 80% of households
April 23, 2025
Member Exclusive
Future of TV Briefing: The outlook for outcome-based measurement — and outcome-based buying
April 16, 2025
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