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Future of TV
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CMO Strategies: Marketers say demographic data is most important for ad targeting on streaming platforms
May 7, 2024
Business of TV
How CTV platforms are pushing non-traditional ad formats — but not too far
May 6, 2024
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CMO Strategies: Advertisers identify the top attributes on ad-supported streaming platforms
May 2, 2024
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Research Briefing: Frequency capping matters most on streaming platforms
May 2, 2024
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Future of TV Briefing: Top takeaways from ‘The Future of TV’ video series
May 1, 2024
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CMO Strategies: After YouTube, advertisers choose Prime Video and Hulu for streaming ads
May 1, 2024
The Programmatic Publisher
Roku is set to reveal a tie-up with The Trade Desk as the streaming platform further opens up programmatic access
April 30, 2024
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Research Briefing: YouTube commands marketing spend on ad-supported streaming services
April 25, 2024
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Future of TV Briefing: Sneak peek at ‘The Future of TV’ video series
April 24, 2024
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Digiday+ Research: A guide to ad-supported streaming services, from the top platforms to marketing spend
April 23, 2024
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Future of TV Briefing: Media Rating Council identifies ‘the problem of our time’ for measurement
April 17, 2024
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Future of TV Briefing: Making sense of the TV industry’s latest measurement moves
April 10, 2024
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Future of TV Briefing: How Axios Entertainment is looking to expand its original programming business
April 3, 2024
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