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Despite the uncertainty, some advertisers like Coca-Cola and Comcast have increased their TikTok spend this year
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Future of TV
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Future of TV
Digiday @ CES
AI Briefing: CES 2025 showcases more AI for TVs, wearables and advertisers
January 13, 2025
Member Exclusive
Future of TV Briefing: The top trends and developments that will shape the future of TV in 2025
January 8, 2025
Member Exclusive
Future of TV Briefing: How the future of TV shaped up in 2024
December 18, 2024
Member Exclusive
Future of TV Briefing: How focus groups and media mix models can help incrementality-seeking CTV advertisers
December 11, 2024
Member Exclusive
Future of TV Briefing: Ad-supported tiers are boosting streaming subs, but for how much longer?
December 4, 2024
Member Exclusive
Future of TV Briefing: The case for and against The Trade Desk’s CTV platform
November 27, 2024
The Programmatic Marketer
Queries mount as The Trade Desk takes an unprecedented step into TV’s adland
November 21, 2024
Member Exclusive
Future of TV Briefing: A Q&A with Coca-Cola’s generative AI head about that holiday ad
November 20, 2024
Member Exclusive
Future of TV Briefing: 5 questions on how Trump’s second term may affect the future of TV
November 13, 2024
Member Exclusive
Future of TV Briefing: How the European creator economy compares to the U.S.
November 6, 2024
Member Exclusive
Future of TV Briefing: A Q&A with MSNBC’s Rashida Jones
October 30, 2024
Member Exclusive
Future of TV Briefing: Inside The Wall Street Journal’s video-based approach to this year’s election coverage
October 23, 2024
Retail Revolution
Why retailers like Kroger & Walmart are adding streaming services to their membership programs
October 22, 2024
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