Virtual event: How web accessibility is driving new campaign strategies and revenue

With one in four U.S. adults living with a disability, agencies are increasingly prioritizing web accessibility solutions for their clients’ websites, not only to comply with international legislation and standards, but also to improve business outcomes.

Join Rafi Glantz, senior partner success manager and Myrna Daramy, marketing technology strategist at accessiBe on February 16 at 1 p.m. EST as they host a live online conversation about what agencies should know about web accessibility and why it’s important to integrate into client offerings. Contributing to this deep dive into practices and approach will be Josh Basile, C4-5 quadriplegic and trial attorney and founder of Spinalpedial and Yan Margolin, attorney at law.

• How to make accessibility a critical part of client propositions
• Guidelines that agencies must comply with to reduce avoidable litigations
• How accessible websites can create new revenue streams and improve campaign and SEO results for agencies
• Why AI is critical in making web accessibility efficient and affordable