Hyper-personalization: How advertisers can get personal without getting creepy

Advertisers tend to use the phrases “hyper-targeting” and “hyper-personalization” interchangeably, but they’re hardly synonymous. Executed poorly, hyper-targeted display campaigns can alienate consumers, overwhelming their senses or even giving them the creeps. The truth is, hyper-targeting isn’t always hyper-personal.

Hyper-personalization is the next step. It’s an emerging discipline that goes even further than interests and demographics, using machine learning to incorporate crucial factors such as timing and frequency.  

In this guide you’ll learn:

  • Why hyper-targeted display campaigns often stop short of personalization
  • How proper timing factors into hyper-personalized display targeting
  • How to tailor custom frequency caps to individual consumers 
  • Why machine learning technology is the ultimate key to hyper-personalization

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