Managing your own identity graph

It’s crucial for marketers to have the ability to identify consumers across platforms, devices and portals — but it’s becoming a greater challenge.

Consumers now use multiple connected devices every day, a number that will only continue to grow as technological advancements are made. Despite the difficulties, however, marketers must find reliable tools to resolve consumer identities.

Enter the identity graph. By using it to recognize consumers and their associated profiles and attributes, you can gain insights to improve the experiences your clients deliver across inbound and outbound engagements.

In this guide you will learn:

• How an identity graph can centralize all your clients’ consumer touchpoint data along with data from other, disparate sources
• The difference between an identity graph and a customer relationship management system or customer data platform
• How data security and privacy work with centralizing data for identity graphs

 

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