How new social media audience trends are changing online shopping experiences

The rapid expansion of social commerce has led to significant shifts in online shopping spaces. In 2022 alone, 51% of shoppers have purchased a product or service directly via social media platforms, and over 70% say a social post inspired them to make these purchases. By 2023, social commerce sales are projected to double last year’s numbers.

However, people are spending less time on specific platforms and social media as a whole. This means users are condensing their time (and spend) to the platforms, formats and commerce integrations that impress them and meet their needs.

Download this report by Inmar Intelligence, ‘The New Social: Obstacles and Opportunities Amid Major Social Media Shifts’ to learn more about:

The new shifts and trends shaping the future of social commerce
How influencers are guiding more authentic and successful marketing
What shoppers are looking for on each social platform
How brands can craft more meaningful social media experiences