How marketers’ cookieless data management strategies will evolve in 2023

Now that Google has extended the cookie deprecation timeline to 2024, the opportunity emerges for organizations not quite ready for the previous deadline to finish preparing for the cookieless future. If they take this extra time to work on their data management strategies, their post-cookie plays will be at their strongest in 2024. At the same time, in 2023, winning data-management outcomes will create benefits all their own.

As marketers test alternatives to third-party cookies, they’re turning to first-party cookies and expanding their contextual advertising plans. First-party cookies, however, come with challenges of their own, especially when it comes to omnichannel marketing campaigns. In response, many companies are working on alternatives that decrease their reliance on third-party cookies while amplifying their ability to manage data from multiple sources.

Join Gabriel Jaquier and Travis Jordan, senior product marketing managers at Adobe, and Adam Schatz, product marketing manager at Snap, Inc., on September 14 at 1 p.m. EDT to learn how server-side solutions are providing marketing teams with both immediate and long-term benefits as they continue to test third-party cookie alternatives and gather more first-party data.

How server-side solutions work across multiple advertising platforms
How these solutions help teams tackle managing large amounts of data
Implementing real-time solutions: How to do it, how to choose the right one and the immediate benefits they can offer marketing teams