5 ways to make sure your thought leadership is more than just marketing

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People Inc. CEO: We’re not turning off Google crawlers yet

People Inc. won’t cut off Google’s AI crawlers yet, citing its continued dependence on Google search traffic even as referrals decline.

WTF is a stealth crawler?

As AI bot traffic surges, lawmakers are cracking down on stealth crawlers, which scrape publisher content while masking who they are.

As Hollywood studios chase creator culture, ownership gets complicated

Copyright claims and IP ownership fights show just how complicated Hollywood’s creator courtship could get.