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WTF is AI ‘grounding’ licensing, and why do publishers say it matters over training deals?
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Rather than the initial training deals that formed the backbone of AI licensing partnerships between AI platforms and news publishers, recent deals have been forged around different parameters: what many in the industry refer to as “AI grounding.”

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Media Briefing: Publishers catch new vibes from Meta on AI licensing
August 21, 2025
Publishers are picking up new vibes from Meta, which they believe signal that the platform may be changing its stance on AI licensing.