5 ways to make sure your thought leadership is more than just marketing

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Brands turn to creators to build World Cup buzz amid a logistics nightmare

A US-based World Cup poses unique problems and opportunities for brands; activating creators away from the games may be the solution.

Reuters and Time adopt bot-blocking whitelists to rein in AI crawlers

Reuters and Time adopt a ‘block-all’ AI bot strategy, part of a broader publisher move toward whitelist-only access.

Google’s AI opt-out leaves publishers with a choice they can’t safely use

The CMA has, on paper, given publishers a right to refuse AI in search. But because it’s opt-out, and Google is slow-walking the data needed to judge the impact, that right is barely usable, publishers say.