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Media Briefing: Inside publishers’ real Cannes agenda – AI money vs agentic hype
June 25, 2026
For publishers, Cannes this year isn’t just about showing up for clients and sponsors. It’s a mid‑year checkpoint on two hard questions: who is going to pay for the open web in an AI world, and whether agentic media buying is a real fix or just a freshly branded ad‑tech tax.
Forbes tests a creator-led audience play to grow off-platform reach
June 23, 2026
Forbes is yet another publisher tapping creators and their audiences to drive off-platform growth – with a slightly different structure.
How Lipton Ice Tea is using local creators instead of building in-house social teams
June 22, 2026
Lipton worked with Billion Dollar Boy to activate local creators across six different markets; a new approach to global marketing