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As Trump returns to the White House, media buyers clamp down on brand safety
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Media
Generative AI
Perplexity’s new rev-share publisher program is live, but not all pubs are sold
July 30, 2024
Advertising around Politics
AI Briefing: How political startups are helping small political campaigns scale content and ads with AI
July 26, 2024
Member Exclusive
Media Briefing: Publishers reassess Privacy Sandbox plans following Google’s cookie deprecation reversal
July 25, 2024
Life Beyond the Cookie
Why Google’s cookie deprecation reversal isn’t actually a reprieve for publishers
July 24, 2024
Privacy
Immediate deepens CMP strategy, slashes ad tech partnerships for sharper data governance
July 22, 2024
Beyond Ads
Teads’ M&A rumors are firming up with a deal to merge with Outbrain
July 19, 2024
Member Exclusive
Media Briefing: Publishers say private programmatic revenue is up – but open is a mixed bag
July 18, 2024
Beyond Ads
Publishers’ Privacy Sandbox pauses settle into a deep freeze following reports of poor performance
July 17, 2024
Generative AI
AI Briefing: Senators propose new regulations for privacy, transparency and copyright protections
July 12, 2024
Member Exclusive
Media Briefing: Publishers reflect on ad revenue midway through 2024
July 11, 2024
The Programmatic Publisher
Teads is exploring sale options as M&A in ad tech heats up
July 11, 2024
Generative AI
Amazon adds tools for scaling generative AI applications — and improving accuracy issues
July 11, 2024
Privacy
Privacy’s impact on publishers: Assessing the head of consent role
July 10, 2024
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