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Marketing
Gaming & Esports
Why Activision is partnering with the Snapdragon Pro Series to level up the ‘Call of Duty: Mobile’ esports scene
April 25, 2023
Brands in Culture
Brands turn to gamification to reach hockey fans during the NHL playoffs
April 24, 2023
Experimental Channels
How a major KFC franchisee is bolstering its marketing strategy with SMS
April 24, 2023
Strategizing for the Future
What marketers need to know about ‘Generation Zennial,’ from social media to buying habits
April 24, 2023
Marketing on Platforms
Elon Musk targets smaller advertisers by forcing them to pay for verification to run ads on Twitter
April 21, 2023
The Confessions
Confessions of a social media manager on the pressure of managing live streams
April 21, 2023
Gaming & Esports
‘We have a lot of teams who are out in the marketplace, and they’re struggling’: A Q&A with Riot Games esports head John Needham
April 21, 2023
The Creator Economy
More brands choose Boomer, Gen X influencers, as ‘older audiences can be just as impactful’ as young ones
April 21, 2023
Gaming & Esports
Why Sega’s acquisition of Rovio could signal a return to M&A for the gaming industry
April 20, 2023
Marketing on Platforms
The rundown: How Snapchat laid the groundwork for a reset to users and advertisers
April 20, 2023
Brands in Culture
Marrying the craft of culture, marketing and technology serves as a true north for progress for brand execs attending Possible
April 20, 2023
Marketing on Platforms
Why Google says its AI-powered Performance Max isn’t another black box solution
April 19, 2023
Experimental Channels
Agencies’ reignited AR, VR forays could create new ways to measure consumer engagement
April 19, 2023
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