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As ChatGPT’s growth slows, ads look like the next risky move
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SHAPING WHAT’S NEXT IN MEDIA
Last chance to save on Digiday Publishing Summit passes is February 9
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Marketing
Generative AI
With AI bias still a sticking point for clients, agencies mix human and technical fixes
September 13, 2024
Marketing on Platforms
Google debuts ‘confidential matching,’ a move to quell advertisers’ concerns around data leakage
September 13, 2024
The Creator Economy
Trademarks, drinks and podcasts: How viral creators like ‘Hawk Tuah Girl’ stretch their 15 minutes of fame
September 13, 2024
Gaming & Esports
Are moviegoers burning out on Hollywood’s gaming adaptations?
September 13, 2024
Google on Trial
DOJ accuses Google of knowingly taking power from publishers as government enters emails and audio as evidence
September 13, 2024
Strategizing for the Future
As Oracle Advertising nears shutdown deadline, ad tech companies are competing to recruit its staff
September 12, 2024
The Programmatic Marketer
Coca-Cola commits to ‘critical’ open web advertising through curation
September 12, 2024
Google on Trial
Google antitrust trial reveals the ‘succeed at all costs’ culture behind the pursuit of ad market domination
September 12, 2024
The Programmatic Marketer
‘They’re wrong’: The Trade Desk CEO denies Roku rival rumor amid reports it’s building a smart TV operating system
September 11, 2024
Retail Revolution
Retail media frenzy muddies negotiations with brands, who agency execs say must spend or ‘suffer the consequences’
September 11, 2024
Google on Trial
Decoding the jargon behind Google’s antitrust ad tech trial: a glossary for the confused
September 11, 2024
Gaming & Esports
Here’s what marketers need to know about Roblox Developers Conference 2024
September 10, 2024
Member Exclusive
Marketing Briefing: Why companies need to consider long-term brand health amid DE&I pullback
September 10, 2024
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