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Marketing
Experimental Channels
Why virtual influencers have died off despite the AI boom that has a chokehold on the industry
August 31, 2023
Marketing on Platforms
How Amazon’s payout structure for influencers puts a spotlight on creators’ low pay
August 31, 2023
Gaming & Esports
Why Mastercard is advertising more with Riot Games even as other brands divest from esports
August 30, 2023
Member Exclusive
Marketing Briefing: Why the return to the office needs to focus on collaboration rather than mandated days
August 29, 2023
Beyond Ads
Why T-Mobile is taking a TikTok approach to its brand messaging, working with creators and exploring AI
August 29, 2023
The Programmatic Marketer
How will MediaMath’s new owners Infillion chart the long road ahead after its $22 million acquisition?
August 29, 2023
Marketing on Platforms
TikTok’s growth has brands like The Athlete’s Foot seeking TikTok agencies
August 28, 2023
The Programmatic Marketer
The MFA uproar puts curation of programmatic advertising in the spotlight
August 28, 2023
Member Exclusive
Digiday+ Research: Brands, retailers spend a lot more on online marketing than agencies
August 25, 2023
Evolving Agencies
Why Frito-Lay’s vp of creative rejects ‘us against them’ rhetoric in in-housing trend
August 25, 2023
Beyond Ads
Why Capcom is honoring hip-hop’s 50th anniversary with an ad for Street Fighter 6 featuring Lil Wayne
August 25, 2023
Digiday Podcast: Is This The Metaverse?
Introducing Is This The Metaverse?, a podcast answering exactly that question
August 25, 2023
Gaming & Esports
Why Epic Games is encouraging brands ranging from 7-Eleven to Coachella to activate inside Fortnite Creative
August 24, 2023
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