12 passes left to attend the Digiday Publishing Summit
Join the conversation! Today, we’re talking about diarrhea. Hello? Anyone there?
Check out this week’s batch of forced, nonsensical brand tweets from brands like Skittles, Honda and others.
For some, the grammatical atrocity trumps the diarrhea-engagement ploy. You weren’t kidding about “awkward,” Pepto. The best reply came courtesy of @jbrons: “Log out forever.”
Skittles
Going to defer to @ahumblemoose on this one: “Um, that’s not the song, bro.” Nor is it, um, funny.
What exactly was the thinking was behind this tweet — how long did it take to come up with the strategy and the copy for this one? We’re not sure who is worse: Applebee’s or the 65 people who favorited it.
It’s always perturbing when a huge brand uses the first person in a tweet. And it’s always unfortunate when companies make feeble jokes about their own products. So good work BK, you killed two birds with one stone.
Please don’t share your hilarious #randomthoughts, Chips Ahoy. You’re a cookie brand, not Jack Handey.
Did you happen to have this haystack with the Honda grille emblem image lying around and you just figured you’d make it work in a tweet somehow, or did you come up with the copy first and then make the art? Either way, no.
More in Marketing
Inside Estée Lauder’s $14 billion reset: AI, brand trouble and a travel retail retreat
Estée Lauder’s $14 billion turnaround is underway, driven by AI, e-commerce expansion and a strategic brand reset. Here’s what’s working — and what’s still at risk.
Ignoring political noise, TikTok works to shore up place in organic social hierarchy
The platform wants to remain a key tool for organic activity of brands like McDonald’s and Poppi, even as it helps to draw paid investment.
Walmart finds its cushion in advertising as tariffs bite
Walmart has a plan to stay profitable as President Donald Trump’s tariffs push up costs. It’s called advertising. In the second quarter, Walmart’s ad revenue jumped 46% year over year, a number padded by the addition of Vizio, the smart TV maker it picked up last year. Strip that out, and the U.S. business still […]