Join us Dec. 1-3 in Nashville for the Digiday Programmatic Marketing Summit
The definitive Digiday guide to what’s in and what’s out at SXSW 2016
Digiday is at SXSW giving you the latest industry news out of the festival at Austin, Texas. More from the series →
Damn, Daniel, back at it again in Austin. It’s that time of year: The pilgrimage to SXSW has begun. The interactive portion of the nine-day affair kicks off in earnest today. Brands, agencies, marketers, thinkfluencers, intrapraneuers, wannabes, used-t0-bes, the President of the United States and Grumpy Cat are all gathering to sing hosannahs to the power of tech — and complain about everything else.
How to make sense of it all? For starters don’t, like, go to any panels or anything (except for the one we’re on). As a service to readers, Digiday has tapped the technorati hive mind to plot out the essential field guide to what’s hip right now…and what you won’t want to be caught dead doing. (Which reminds us, hit us up on Meerkat.) Drawing on input from agency execs, creatives, public relations mavens, journalists and our own experience, we bring you the definitive list of what’s in and what’s out for SXSW. So grab a grain of salt and have a look.
More in Marketing
Mars wants to future proof impulse buys as AI is poised to take over more grocery runs
Mars readies for AI grocery agents by chasing LLM visibility and immersive stores as impulse buys shift. See what’s at stake.
TikTok Shop launches a paid premium tier for 1M of its top U.S. shoppers
TikTok Shop is offering the shopping service to more than 1 million people it has identified as its most loyal U.S. customers.
OpenAI’s new business agents give brands a free way into the conversation it’s also selling as an ad
OpenAI is giving brands a free route into ChatGPT conversations through business agents, but keeping control of the data and recommendations.