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Food delivery service GrubHub is turning to Snapchat to find hungry diners.
Starting today and continuing throughout the week, GrubHub will be Snapchatting daily scavenger-hunt challenges and asking fans to respond in order to win $50 in GrubHub orders. If you win, GrubHub will call you out for your reward in front of its combined 514,000 fans across Twitter, Facebook and Instagram. Fans that are artistically challenged, fear not. GrubHub is choosing winners at random, regardless of your doodling or phone-photography skills.
For instance, this morning GrubHub sent out a Snapchat this morning asking users to send a Snapchat back of a food doodle. In response, 10 random users who send GrubHub a Snapchat back with a food doodle by the next day will receive the prize.
“We know that the platform is popular with college students, which is an important audience for us — GrubHub has a presence on college campuses across the country,” said a GrubHub rep.
GrubHub is not new to Snapchat. It has been on the platform since August, sending snaps of “promo codes, doodles, giveaways and candid shots of [its] junk” to its fans.
Messaging apps have gained a lot of traction with brands recently. McDonald’s also recently joined because of Snapchat’s large college user base. Taco Bell has also used the platform. Whatsapp, Snapchat and Viber have all proven they can attract users in the millions and keep them active, which makes the platform appealing to brands, even though engagement on those platforms is still difficult, if not impossible, to measure.
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