Catering to moms usually means annoying, made-up mother-related terms, like, momversation, mommyverse, momtrepreneur. You get the picture. But Fiat is avoiding any word splicing and melding in its latest momcentric (sorry) campaign.
In honor of the new Fiat 500Ls, the Italian car brand has released a funny U.K. spot called “The Motherhood,” which features a nice, blonde British mother rapping. As Adfreak points out, the video is basically a rip-off of Toyota’s “Swagger Wagon,” but it’s entertaining in it’s own right anyway. The video has already garnered just under 2 million views. Watch it for yourself below and see a nice British mom rap about the unglamorous, tough life of a mother, which involves things like faking orgasms, wearing a nursing bra like a bullet-proof vest, living in pajamas for extended periods of time and being accompanied by her two bitches (aka her two West Highland terriers).
More in Marketing
How GameStop went from struggling retailer to eBay bidder
It’s still unclear how exactly GameStop, at a fraction of eBay’s size, would secure all the money needed for the transaction.
OpenAI makes it easier to run shopping ads in ChatGPT
OpenAI automates product ads for e-commerce brands, tapping existing catalogue infrastructure.
Marketers strain to juggle media budgets, AI and high expectations from CEOs
A new survey reveals sustained pressure on budgets as CMOs struggle to deliver on marketing goals and AI objectives.