Cyber Week Sale:

Save 50% on a 3-month Digiday+ membership. Ends Dec 5.

SUBSCRIBE

The Digiday list: What’s in and what’s out for 2015

Grab an ice bucket and load up the podcast machine — it’s the end of the year and we’re in a list-makin’ mood.

But first, a moment to pause and reflect. This is a piece of “content” generated by a “newsroom,” after all. Digiday is a publisher but it is also a brand. You, too, are a brand. If everything is a brand, then everything is also a native ad for itself. So let’s set aside the semantic arguments for now. We still have each other; we’re not all bots yet. This content was not programmatically delivered.

So. Are you a brogrammer or a girl who codes? Will this resonate more with millennials or Gen Y? Are you in or are you out? We’ll let you know below. Consider this an Uber for year-end lists. A tweet-storm in listicle form. Here’s what’s waxing and what’s waning as a pixellated sun sets on 2014’s digital landscape. Just don’t call it a hate read:

in-out_v2

List image created by Matthew Fraher

More in Marketing

In Graphic Detail: CMOs at a crossroads of power and proof

CMOs are closing out another year defined by churn and shifting ground.

instagram eyes

As Black Friday nears, fake apologies from brands are all over Instagram

Brands have taken to social media in advance of Bliack Friday to ask followers for forgiveness. The catch: They’re apologizing for their products being too good.

Amid economic pressure, brands usher in Black Friday by trimming deals

While some companies are touting “bigger than ever” discounts for Black Friday and Cyber Monday, others are dialing back deals.