LAST CHANCE:

Nine passes left to attend the Digiday Publishing Summit

SECURE YOUR SEAT

Brands troll Brazil’s World Cup collapse on Twitter

The nation of Brazil was stunned by its beloved Selecao’s incredible collapse at the World Cup, where it was soundly and thoroughly thrashed by Germany, 7-1. Even worse, the suddenly inept Brazilian soccer team become the butt of real-time marketing jokes by brands.

To the replay!

Stunned children are apparently #priceless. MasterCard might see a surge in popularity in Rio.



Dunno if that would have been enough.

DiGiorno goes the pop culture route with a cheap one.

Ah, German engineering.

And more German engineering.


Not the wurst we’ve seen, dog. Not the best either.

Uh-oh, football fight.

Even the porn people got in on the action.

Kudos to this German radio station for not settling for a tweet.

More in Marketing

‘Consumers are dying to get out of their houses’: How Cinemark’s CMO is getting people back to the movies

A look at how consumer demand looks in the movie industry and what other retailers can learn from Cinemark’s loyalty and membership programs.

Platform and agency execs recommended must-reads to unwind during busy periods

Senior execs from the likes of TikTok, Snap, OMD USA, Publicis London and more let us in on their favorite page-turners to unwind.

In Graphic Detail: AI adoption increases, but U.S. consumers are still wary

Digiday has charted the rise of generative AI, big tech’s investment into AI as well as agencies’ top use cases and consumer sentiment.