Allstate, LinkedIn and Atlantic Re:think are up for Content Marketing Team of the Year
At this year’s Digiday Content Marketing Awards, a brand, a platform and a publisher are vying for the award for Content Marketing Team of the Year. Insurance company Allstate, networking platform LinkedIn and Atlantic:Rethink, The Atlantic’s in-house creative marketing group, are this year’s nominees, hinting at the growth of content marketing teams beyond the usual culprits, agencies.
Mattress brand Casper lives up to last year’s Digiday Awards win for Most Innovative Brand with four award nominations in campaign and innovation categories. It will compete in the Best Brand/Influencer Collaboration for “The Dogfluencer Dinner,” Best New Product Launch/Campaign for its dog mattress launch, Best Use of Snapchat for “Late Night Snap Hacks” and Best Content Marketing Tech Platform for its “Insomnobot 3000.”
Adobe Photoshop also has for nominations, spanning branded editorial and social media categories: Best Branded Content Series for its “Collabograms” campaign, Most Original Use of Facebook, Best Use of Instagram and Best Interactive Content Piece/Series for “There’s Magic Inside.”
See the full list of finalists across all 26 categories here.
The gala will take place in May 2017 in New York City. Tickets are available for purchase here.
Viacom Velocity and Ally Financial lead the pack for this year’s Digiday Content Marketing Awards finalists
Powerful storytelling took finalists’ campaigns across all categories to the next level for the 2020 Digiday Content Marketing Awards.
2020 Future Leaders Awards winners hail from PepsiCo, PopSugar and Allbirds
2020 Future Leader Awards, which recognize the next generation of leaders across media and marketing, fashion, beauty and retail, go to Mike Jeong of PepsiCo, Gwendolyn Rahn of PopSugar and Hana Kajimura of Allbirds.
Hulu, ESPN and Condé Nast Entertainment are among the 2020 Digiday Video Awards winners
The initial list of Digiday Video Awards champions has just been released, with Hulu, ESPN, Condé Nast Entertainment and Electronic Arts among those scoring trophies.
SponsoredPublishers are experimenting with more engagement models
A growing number of publishers are using registration walls, paywalls and metered models to collect first-party user data and drive subscription revenue.
Digiday announces finalists for its 2020 Future Leaders Awards
Forty-six individuals have been short listed for Digiday's 2020 Future Leader Awards, which recognize the next generation of leaders from the media and marketing, fashion, beauty and retail industries.
Hulu, ESPN and Viacom lead the pack of Digiday Video Awards finalists
Hulu is a finalist for four awards, with the head of advertising sales, Peter Naylor, nominated for Video Executive of the Year honors.