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Brands hope for reach, brace for higher CPMs in tug of war over Warner Bros. Discovery
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Sara Guaglione
Sara Guaglione
Member Exclusive
Media Briefing: A mixed first quarter for publishers’ ad revenue
Audio Anywhere
Podcasters focus on expansion and reach despite slower ad revenue growth at upfronts
Content & Commerce
What publishers and advertisers want from Microsoft’s new chat ads API
Audio Anywhere
iHeartMedia launches branded podcast studio as buyers say distribution and scale are key
Business of TV
TikTok, Meta, Vevo announce new ad products and planning tools on NewFronts’ final day
Business of TV
NewFronts day three focuses on CTV measurement, ad tech and Spanish-language media platforms
Business of TV
BBC simplifies website, apps to attract U.S. readers and advertisers
Business of TV
Digital content platforms and streamers pitch new ad formats in short and long-form video on NewFronts day two
Business of TV
Gen Z, diverse audiences the focus of ad-supported streamers, platforms and publishers on NewFronts day one
Beyond Ads
Why BuzzFeed News couldn’t replicate HuffPost’s business model
Publishing in the Platform Era
Publishers pull marketing budgets away from Twitter under Musk’s ownership, changes to verification
Publishing in the Platform Era
Time, The FT, Vox and other publishers see ad dollars flow to sustainability content after increasing climate coverage
Navigating Economic Instability
How the social traffic that gave life to BuzzFeed News ultimately led to its demise
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