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Sara Guaglione

Sara Guaglione

Sara Guaglione

  • Member Exclusive

    Media Briefing: Affiliate isn’t dead, say publishers – but it must evolve in the AI era

  • The Business of AI

    Amazon and The New York Times’ AI deal signals a new wave of publisher partnerships

  • Member Exclusive

    Media Briefing: Ad spend rebounds in Q2, but publishers brace for a murky second half

  • The Business of AI

    The winners and losers of Google’s AI Mode

  • Marketing

    Perplexity has offered ads for half a year — marketers already want scale

  • Publishing in the Platform Era

    Search slips, Discover delivers: Publishers navigate latest Google update

  • GIF of three traffic lights blinking in different orders, symbolizing real-time traffic shaping and optimization in programmatic advertising
    The Business of AI

    ChatGPT referral traffic to publishers’ sites has nearly doubled this year

  • Member Exclusive

    Media Briefing: Less clicks, more problems: What Google’s AI Mode means for publishers

  • The Business of AI

    One year in: SEO lessons from publishers after Google’s AI Overviews

  • Member Exclusive

    Media Briefing: Reliant on search, haunted by AI: publishers at a crossroads

  • Illustration of a performer balancing money weights on a tightrope, symbolizing how brand safety tools help marketers maintain performance and control.
    Navigating Economic Instability

    Buzzfeed, News Corp and New York Times push back on tariff fears in earnings calls

  • Member Exclusive

    Media Briefing: Economic uncertainty and brand safety jitters shadow publishers’ pitch at NewFronts

  • The Business of AI

    From hype to reality: AI in publishing — by the numbers

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