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GLP-1 draws pharma advertisers to double down on the Super Bowl
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SHAPING WHAT’S NEXT IN MEDIA
Last chance to save on Digiday Publishing Summit passes is February 9
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Sara Guaglione
Sara Guaglione
Member Exclusive
Media Briefing: Publishers see Apple News+ as a stable revenue stream amid ‘volatile’ referral traffic
Audio Anywhere
News podcast listeners over-index on video podcast consumption
Generative AI
Journalists are using generative AI tools without company oversight, study finds
Member Exclusive
Media Briefing: Publishers use standalone newsletter subscriptions to convert more readers
Audio Anywhere
How podcasters are tackling the challenge of subscriber churn
Generative AI
Referral traffic from AI platforms grows despite publishers’ attempts to block crawlers
Member Exclusive
Media Briefing: Podcasters test different types of paywalls for subscriptions
Publishing in the Platform Era
Publishers’ event videos gain traction on LinkedIn
Member Exclusive
Media Briefing: A history of media companies getting into the social platform business, in light of BuzzFeed’s plans
Audio Anywhere
How podcasters are measuring videos’ role in growing incremental audiences
Member Exclusive
Media Briefing: Some podcast execs are not won over by Spotify’s video efforts yet
Generative AI
How publishers are choosing which LLMs to use
Member Exclusive
Media Briefing: The Financial Times’ AI paywall is improving subscriber metrics, but not lifting conversions yet
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