Ronan Shields

Ronan Shields

Future of Measurement

How ad tech’s measurement titans are pivoting to attention and activation
Future of Measurement

The Media Rating Council is angling for better clarity in an era of compounding complexity
The Programmatic Publisher

Former employees remain uncompensated after MediaMath’s bankruptcy filing
Managing Through Crisis

YouTube faces pressure from agencies to cede more control over unwanted inventory
Brand Safety

Advertisers further probe ad buying transparency on YouTube, despite platform’s protestations
The Programmatic Marketer

MediaMath’s bankruptcy exposes ad tech’s cash flow and credit management challenges
The Programmatic Marketer

MediaMath seeks bankruptcy protection
Marketing on Platforms

Transparency woes mount, just as Google’s antitrust pressures start to intensify
Digiday @ Cannes

Jeff Green: ‘I think it’s a strategic mistake for Google to get rid of cookies in Q1 2024’
The Programmatic Marketer

Transparency theater: Marketers’ hypocritical dance in the programmatic landscape
Digiday @ Cannes

Cannes unveils clues to next steps for Apple’s ad ambitions
The Programmatic Marketer

The Rundown: The ANA’s latest programmatic transparency audit confirms many open secrets
Digiday @ Cannes

RTL and The Trade Desk ink addressable tie-up

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