PubMatic

PubMatic

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Brands are reinventing performance marketing for a flattened funnel
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The state of performance marketing | Channels, distribution, conversions and managing advertiser success
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How publishers are optimizing their tech stacks to enhance addressability
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Survey: The state of performance marketing and advertising
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How publishers are approaching addressability in 2021 and beyond
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Infographic: How publishers are monetizing valuable OTT inventory
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Media buyers are reassessing their programmatic partnerships
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Research: Advertisers are altering SSP partnerships to address ad fraud and transparency