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Lucinda Southern
Lucinda Southern
Media
Snapchat faces agency questions in UK push
Media
‘It cannot be about money’: How emerging YouTube star Fleur De Force works with brands
Marketing
‘Yet to be proven’: UK agencies are skeptical about Sky’s new ad-targeting product
Media
BuzzFeed brings brand video to its UK outpost
Marketing
Snickers’ media plan: celebrities and ‘impulsive’ targeting
Marketing
‘We’re looking for the lads’: Inside Jameson’s targeting strategy
Media
The IAB UK: “Banners don’t work”
Marketing
What brands can learn from the Very British Problems Twitter account
Media
What the EU’s safe harbor verdict means for platforms, brands — and you
Media
UK publishers mixed on how to combat ad blocking
Marketing
Entrepreneurs react to Uber clampdown in the UK
Marketing
How the UK defines the ‘cool’ factor of hot brands like Sonos and Netflix
Media
The British Vogue guide to making people pay attention to ads
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