Li Lu

Li Lu

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CMO Strategies: How marketers are spending and measuring across social media in 2025 — from Meta to TikTok
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Digiday+ Research 2025 Influencer Index: Key strategies influencers use to drive engagement on Instagram
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CMO Strategies: Marketers from Georgia-Pacific to Samsung weigh in on display ad strategies, success metrics and challenges
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Digiday+ Research Briefing: A look at how tariffs could impact consumer and advertiser spending
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Digiday+ Research Data Sheet: The state of subscription pricing
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Digiday+ Research Briefing: A look at the potential of Gen X and baby boomer influencers
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Publisher strategies: What Forbes, Business Insider, The Guardian and others are focusing on in 2025
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Digiday+ Research Briefing: A look at the state of social marketing as the TikTok ban draws near
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What Forbes, Dotdash Meredith, BuzzFeed and other publishers are saying about AI in 2025
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The state of AI: Where WPP, R/GA, IPG and other marketers stand in 2025
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Digiday+ Research Lifestyle Subscription Index 2024: Time, Vogue and The Atlantic choose between divesting or investing in subscriptions
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Digiday+ Research Professional Subscription Index 2024: Publishers tweak subscription, pricing strategies while shifting subscriber benefits
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Digiday+ Research News Subscription Index 2024: Washington Post, Vox shift their strategies

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