Li Lu

Li Lu

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Digiday+ Research: The 2024 brand guide to events
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Publisher strategies: How publishers are optimizing revenue streams
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The State of AI: The paradigm shifts toward data for marketers
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Digiday+ Research: Marketers’ 2023 holiday marketing and commerce strategies — unpacked
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CMO Strategies: A playbook for marketing channels from social media to streaming
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Digiday+ Research Professional Subscription Index: Bloomberg, Forbes, Politico focus on member benefits
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CMO Strategies: How retail media has become a growing marketing channel
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Digiday+ Research: The current state of podcast ad spending and strategies
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CMO Strategies: How marketers’ social platform budgets stack up — from Instagram to TikTok
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Digiday+ Research Lifestyle Subscription Index: Sports Illustrated, Vogue, NatGeo separate casual readers from enthusiasts
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Digiday+ Research: News Publisher Subscription Index
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Digiday 2022 Media Agency Report: The state and future of the media agency, client spending, staffing and beyond
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Digiday+ Research: How publishers are using AI to enhance reporting, personalize content and provide customer service

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