Krystal Scanlon

Krystal Scanlon

Business of TV

From product placement to the Netflix Cup: marketers weigh up the unconventional twist in its ad strategy
Marketing on Platforms

The Rundown: TikTok 2024 spending
Marketing on Platforms

Cómo planea TikTok asegurarse dólares publicitarios para la temporada navideña de este año
Marketing on Platforms

How TikTok plans to secure ad dollars for this year’s holiday season
Marketing on Platforms

Un año cumplido: Detalles de X (antes Twitter) y su complicada relación con los anunciantes.
Marketing on Platforms

One year in: Inside X (formerly Twitter) and its complicated relationship with advertisers
Español

TikTok promociona sus audiencias personalizadas entre los anunciantes para impulsar las ventas del Black Friday y el Cyber Monday
Marketing on Platforms

TikTok touts its curated audiences to advertisers to drive Black Friday, Cyber Monday sales
Member Exclusive

Pitch deck: How Pinterest is pitching itself to advertisers in 2023
Marketing on Platforms

La realidad aumentada de Snapchat sigue siendo un trabajo en desarrollo a ojos de los especialistas del marketing
Marketing on Platforms

Snapchat’s AR is still a work in progress in the eyes of marketers
The Creator Economy

Creators still turning down work as the Hollywood SAG-AFTRA strike continues
Marketing on Platforms

Agencies move on from creating content for specific platforms to focus on short-form video

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