Krystal Scanlon

Krystal Scanlon

Marketing on Platforms

In Graphic Detail: How YouTube redrew the TV map
Evolving Agencies

Ad veteran Peter Naylor joins Kochava board, and sees opportunity in market flux
Marketing on Platforms

Ad dollars stay the course on TikTok, ban or no ban
Business of AI

What if Google isn’t forever? Marketers grapple with a platform in flux
The Programmatic Marketer

Advertisers may be pulling back – just not from Amazon
Digiday @ Possible

With 600 million monthly active users, X’s Linda Yaccarino doubles down on dismissing journalism
Marketing on Platforms

Snap’s growth dominance stands to be questioned — what are the asks?
Marketing on Platforms

Meta’s Threads ads arrive fast, but advertisers move at their own pace
Member Exclusive

Pitch deck: Amazon instructs advertisers to spend amid Trump’s tariff turmoil
WTF Series

WTF is the digital services tax?
Managing Through Crisis

Faced with tariff spending fears, brands look to Amazon’s search ads and DSP
Marketing

When it comes to ads, Apple isn’t playing coy anymore
Marketing on Platforms

Temu’s tariff-induced ad retreat opens a window for retail rivals

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