Krystal Scanlon

Krystal Scanlon

Marketing on Platforms

Inside Twitter’s risky plan to force users to share data riles regulators
Marketing on Platforms

Whisper it: some advertisers still like Elon Musk’s Twitter
Marketing on Platforms

Por qué el Mundial de fútbol agrava, en lugar de aliviar, todo lo que le pasa a Twitter
Marketing on Platforms

Why the World Cup adds to, rather than eases, all that ails Twitter
Marketing on Platforms

Despite Snapchat’s efforts, creators still don’t see it as a priority
Marketing on Platforms

¿A dónde van exactamente los dólares de publicidad perdidos por Twitter?
Marketing on Platforms

Where exactly are Twitter’s lost ad dollars going?
Experimental Channels

Could BeReal be the first successful social media channel to grow without ad support?
Marketing on Platforms

El mayor comprador de medios del mundo, GroupM, dice a los anunciantes que Twitter es una compra de medios de “alto riesgo”
Marketing on Platforms

Tired of hot takes on Elon Musk’s ownership of Twitter? Let’s talk numbers
Marketing on Platforms

The world’s biggest media buyer GroupM is telling advertisers that Twitter is a ‘high risk’ media buy
Marketing on Platforms

Elon Musk’s Twitter takeover gives advertisers an easy out from the platform
Marketing on Platforms

Marketers continue to chase ‘authenticity,’ but what is it?

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