Krystal Scanlon

Krystal Scanlon

Super Bowl

How Taylor Swift lit up advertisers’ Super Bowl playbooks
Marketing on Platforms

How platform corporate execs might justify their widespread layoffs so far this year
Member Exclusive

Pitch deck: Inside TikTok’s pursuit of Super Bowl ad dollars
Member Exclusive

Pitch deck: How Amazon is selling ads on Prime Video to advertisers
Marketing on Platforms

¿Será 2024 el año más difícil para TikTok?
Marketing on Platforms

Is 2024 TikTok’s most challenging year yet?
Marketing on Platforms

Reddit aspira a liderar la “publicidad contextual y basada en intereses”: así se prepara la plataforma para 2024
Marketing on Platforms

Reddit’s aspirations to lead ‘contextual and interest-based advertising’: How the platform is gearing up for 2024
Looking Back/Ahead to 2024

Platform winners and losers of 2023
Looking Back/Ahead to 2024

TikTok’s ghosts of Christmas past, present and future
Marketing on Platforms

Anunciarse en X ahora mismo podría no ser del todo malo, para algunos
Marketing on Platforms

Advertising on X right now might not be all bad – for some
Marketing on Platforms

Is this X’s (formerly Twitter) final goodbye to big advertisers? It looks like it

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