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Why advertisers are quietly returning to news-driven media channels
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Three seats left to attend the Digiday Media Buying Summit:
Join us Oct. 15-17 in Phoenix to connect with top media buyers
SECURE YOUR SEAT
Catherine Wolf
Research Editor
Catherine Wolf
Research Editor
Member Exclusive
Research Briefing: TikTok’s and Instagram’s importance to marketers jumps during the holidays
Member Exclusive
Research Briefing: Publishers find Q4 isn’t lucrative, despite varied revenue sources
Member Exclusive
CMO Strategies: Beyond Amazon, the strengths of the top retail media networks — from Walmart to Kroger
Member Exclusive
Research Briefing: Ad-tech firms, agencies prep for increased political CTV spending in 2024
Member Exclusive
Research Briefing: Brands, retailers back away from X on anniversary of Musk purchase
Member Exclusive
Research Briefing: Agencies see a future for AI as Advertising Week wraps up
Member Exclusive
Research Briefing: Pinterest pitches itself to marketers to build clout among platforms
Member Exclusive
Research Briefing: Media agencies are cautiously optimistic about 2024 client spending
Member Exclusive
Digiday Media Agency Report 2023: The state and future of the media agency, from client spending to AI’s impact
Member Exclusive
Research Briefing: Brands use Facebook less, dive into YouTube Shorts more
Member Exclusive
Research Briefing: Brands seem unsure about TikTok’s marketing potential, but TikTok Shop pitch may cause them to spend
Member Exclusive
Research Briefing: Google may be on trial, but it still dominates marketing spend and confidence on the buy side
Member Exclusive
Research Briefing: Marketers question Threads’ value, but are publishers cooling on Meta’s Facebook too?
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