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Publicis vs. The Trade Desk isn’t really about transparency – it’s about who gets the margin
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Prices rise for the Digiday Programmatic Marketing Summit after Mar. 24
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Catherine Wolf
Research Editor
Catherine Wolf
Research Editor
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Research Briefing: Marketers make the shift as Google actually kills the cookie
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Research Briefing: News publishers reach Gen Z on social platforms
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Research Briefing: Publishers weigh how to best use generative AI as marketers forge ahead
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Research Briefing: Marketers ramp up use of generative AI for ad campaigns, as AI boom rolls on
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Research Briefing: Amazon’s value to brands’ holiday plans spikes, Google’s stalls
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Research Briefing: Programmatic hits road bumps heading into 2024
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Research Briefing: TikTok tops brands’ holiday wishlist
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Research Briefing: TikTok’s and Instagram’s importance to marketers jumps during the holidays
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Research Briefing: Publishers find Q4 isn’t lucrative, despite varied revenue sources
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CMO Strategies: Beyond Amazon, the strengths of the top retail media networks — from Walmart to Kroger
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Research Briefing: Ad-tech firms, agencies prep for increased political CTV spending in 2024
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Research Briefing: Brands, retailers back away from X on anniversary of Musk purchase
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Research Briefing: Agencies see a future for AI as Advertising Week wraps up
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