Catherine Wolf

Research Editor

Catherine Wolf

Research Editor

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Digiday+ Research: Marketers optimize GEO strategies amid the effects of zero-click search

3 hours ago
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Digiday+ Research: Marketers’ AI use rises, but tech skills stall
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Digiday+ Research: Marketing workflows benefit from AI, but trust is still a barrier to adoption
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Digiday+ Research: Agencies punt budget growth expectations to 2027 — while AI worries intensify
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Digiday+ Research: Publishers favor generative AI over predictive AI
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Digiday+ Research: Publishers apply AI to streamline tasks and improve audience experience
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Digiday+ Research: Retailers take a more complex approach to loyalty
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Digiday+ Research: How Dow Jones, Forbes, The Guardian and other publisher revenue streams are shifting in 2026
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Digiday+ Research: Dow Jones, Business Insider and other publishers on AI-driven search
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Digiday+ Research: How publishers from Dow Jones and Business Insider to People Inc. are approaching AI in 2026
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Digiday+ Research: The marketer’s guide to AI applications, agentic AI, AI search and GEO/AEO in 2026
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Digiday+ Research Subscription Index 2025: Subscription strategies from Bloomberg, The New York Times, Vox and others
Digiday+ Research

Overheard in the Media Agency Report: How Assembly, IPG, Horizon and others use AI and will spend on ads in 2026

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