Catherine Wolf

Research Editor

Catherine Wolf

Research Editor

Member Exclusive

Research Briefing: Marketers make the shift as Google actually kills the cookie
Member Exclusive

Research Briefing: News publishers reach Gen Z on social platforms
Member Exclusive

Research Briefing: Publishers weigh how to best use generative AI as marketers forge ahead
Member Exclusive

Research Briefing: Marketers ramp up use of generative AI for ad campaigns, as AI boom rolls on
Member Exclusive

Research Briefing: Amazon’s value to brands’ holiday plans spikes, Google’s stalls
Member Exclusive

Research Briefing: Programmatic hits road bumps heading into 2024
Member Exclusive

Research Briefing: TikTok tops brands’ holiday wishlist
Member Exclusive

Research Briefing: TikTok’s and Instagram’s importance to marketers jumps during the holidays
Member Exclusive

Research Briefing: Publishers find Q4 isn’t lucrative, despite varied revenue sources
Member Exclusive

CMO Strategies: Beyond Amazon, the strengths of the top retail media networks — from Walmart to Kroger
Member Exclusive

Research Briefing: Ad-tech firms, agencies prep for increased political CTV spending in 2024
Member Exclusive

Research Briefing: Brands, retailers back away from X on anniversary of Musk purchase
Member Exclusive

Research Briefing: Agencies see a future for AI as Advertising Week wraps up

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