Catherine Wolf

Research Editor

Catherine Wolf

Research Editor

Member Exclusive

CMO Strategies: Advertisers weigh success metrics and challenges on ad-supported streaming platforms
Member Exclusive

CMO Strategies: Marketers say demographic data is most important for ad targeting on streaming platforms
Member Exclusive

Research Briefing: Frequency capping matters most on streaming platforms
Member Exclusive

CMO Strategies: Advertisers identify the top attributes on ad-supported streaming platforms
Member Exclusive

CMO Strategies: After YouTube, advertisers choose Prime Video and Hulu for streaming ads
Member Exclusive

Research Briefing: YouTube commands marketing spend on ad-supported streaming services
Member Exclusive

Digiday+ Research: A guide to ad-supported streaming services, from the top platforms to marketing spend
Member Exclusive

Research Briefing: BuzzFeed pivots business to AI media and tech as publishers increase use of AI
Member Exclusive

Research Briefing: Publishers bank on their own first-party data amid Privacy Sandbox concerns
Member Exclusive

Publisher strategies: How publishers are optimizing revenue streams
Member Exclusive

Research Briefing: RMNs vie for ad dollars, but marketers are unsure where to spend
Member Exclusive

Research Briefing: Publishers’ revenue sources are top of mind at Digiday Publishing Summit
Member Exclusive

Research Briefing: Agencies prepare to shift platform spending if TikTok ban passes

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