Catherine Wolf

Research Editor

Catherine Wolf

Research Editor

Member Exclusive

Research Briefing: Brands seem unsure about TikTok’s marketing potential, but TikTok Shop pitch may cause them to spend
Member Exclusive

Research Briefing: Google may be on trial, but it still dominates marketing spend and confidence on the buy side
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Research Briefing: Marketers question Threads’ value, but are publishers cooling on Meta’s Facebook too?
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CMO Strategies: Ad-supported streaming captures viewers, but doesn’t yet dominate marketers’ playbooks
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Research Briefing: MFA uproar puts spotlight on programmatic advertising, as majority of marketers use programmatic site display ads
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Research Briefing: YouTube faces child safety protocol concerns, as more marketers use hyper-personalized ad targeting
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Research Briefing: Marketers face cost of media challenges with site display ads, email’s main barrier is scale
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CMO Strategies: Mapping display trends across site and newsletter advertising — direct and programmatic
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Research Briefing: Retailers aim to build their retail media networks, but Amazon remains main player
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Research Briefing: Most publishers expect their revenue to increase in the next 12 months
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Research Briefing: Small publishers worry less about measurement than larger publishers
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Research Briefing: Brands are much less concerned this year about the end of the cookie
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Research Briefing: Ad buyers aren’t spending a large portion of their budgets on podcast ads

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