Ben Holding

Ben Holding

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How modern advertising platforms are reaching voters in all 50 states
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Shifting to a global mindset, agencies are preparing for a cookieless world
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Capturing, activating and managing first-party data for a cookieless world
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Why the caliber of content is paramount for advertisers
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How marketers are navigating new industry shifts
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For brands, first-party data is unlocking the cookieless ecosystem
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How marketers are shaping CTV creative management and measurement in 2022
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How brands are reigniting interest in advertising with contextual targeting
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How companies are improving career mobility to mitigate the Great Resignation
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How CTV marketers are being impacted by the state of data privacy
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How brands are gaining an edge by prioritizing trust and consent in their UX
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How media buying and measurement have transformed marketers’ CTV approach
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Why advertisers should focus on well-categorized content and contextually relevant ads

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