Alexander Lee

Gaming and Esports Reporter

Alexander Lee is a reporter covering gaming and esports for Digiday.

Alexander Lee

Gaming and Esports Reporter

Alexander Lee is a reporter covering gaming and esports for Digiday.

Gaming & Esports

La entrada de Google en la publicidad en videojuegos pone en foco un sector en transformación
Gaming & Esports

How Google’s entry into in-game advertising puts a spotlight on an industry in flux
Gaming & Esports

Por qué Riot Games está replanteando su sueño de convertirse en “el próximo Disney”
Gaming & Esports

Why Riot Games is scaling back its dream of becoming ‘the next Disney’
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Por qué Amazon está implementando las partes más lucrativas de Twitch en Amazon Ads
Gaming & Esports

Why Amazon is bringing Twitch’s most lucrative parts deeper into the Amazon Ads fold
Gaming & Esports

Por qué el anime vive un momento de auge en marketing en 2024
Gaming & Esports

The Rundown: Why anime is having a marketing moment in 2024
Gaming & Esports

As advertisers grow wiser about gaming, esports companies are stressing community over metrics
Gaming & Esports

Why Riot Games is betting big on ‘Valorant’ with the VCT Team Capsules
Gaming & Esports

How Blast is finding esports success through the ‘co-production’ model
Gaming & Esports

How Ubisoft’s measured approach to esports paid off at Six Invitational 2024
Gaming & Esports

How esports company Blast is claiming it’s officially profitable

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