Alexander Lee

Senior Entertainment Media Reporter

Alexander Lee is a reporter covering content creators, media and entertainment for Digiday.

Alexander Lee

Senior Entertainment Media Reporter

Alexander Lee is a reporter covering content creators, media and entertainment for Digiday.

The Creator Economy

Creators fast-track efforts to rely less on platforms amid intensifying TikTok uncertainty — here’s where they’re going
Gaming & Esports

Walmart deepens its metaverse presence with new e-commerce experience selling physical goods on Zepeto
Gaming & Esports

Why creators’ pushback against Honey is about more than skimmed affiliate revenue
The 2025 Notebook

The romantic’s guide to esports in 2025
Gaming & Esports

With a ban on the horizon, TikTok creators are changing their approach to brand partnership contracts
Gaming & Esports

How mobile game publisher HOMA worked with TikTok to create a viral hit inspired by #CleanTok
Gaming & Esports

The pragmatist’s guide to esports in 2024
Gaming & Esports

How the writers of ‘DC Heroes United’ are building a transmedia bridge between gaming and TV
Gaming & Esports

In Graphic Detail: How Sia’s Clip It launch shows the power of Roblox for musicians
Gaming & Esports

Why Epic Games’ UEFN and Fortnite Creative marketing push is sparking calls for more transparency from some creators
Gaming & Esports

How esports organization 100 Thieves rejuvenated its sponsorship business in 2024
Gaming & Esports

How Activision made ‘Black Ops 6’ the biggest ‘Call of Duty’ release yet
Gaming & Esports

How gaming firm Overwolf quietly became one of the major players in gaming advertising

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