Alexander Lee

Gaming and Esports Reporter

Alexander Lee is a reporter covering gaming and esports for Digiday.

Alexander Lee

Gaming and Esports Reporter

Alexander Lee is a reporter covering gaming and esports for Digiday.

Gaming & Esports

Manchester City uses Fortnite to expand its global audience
Gaming & Esports

How Chipotle’s fighting-game-focused esports strategy is paying off at Evo 2024
Gaming & Esports

Why angel investor Matthew Ball still believes in the metaverse
Gaming & Esports

The era of the in-depth brand and gaming creator partnership has arrived
Gaming & Esports

Why Fortnite and Roblox still rely on social to drive discovery and engagement of branded experiences
Gaming & Esports

Electronic Arts’ ad tech hiring plans signal the publisher’s streamlined advertising dreams
Gaming & Esports

How the Dr Disrespect scandal sent the gaming industry’s whisper network into overdrive
Gaming & Esports

How Fortnite and Roblox are becoming marketing tools for the music industry
Gaming & Esports

YouTuber Dr Disrespect’s inappropriate conduct seemed to be an open secret in the industry
Gaming & Esports

As controversy builds, the clock is ticking for noted livestreamer Dr Disrespect’s sponsors
Gaming & Esports

Why the ‘year of gaming’ might be the ad industry’s next ‘year of mobile’
Gaming & Esports

Esports team Evil Geniuses is rebranding in a bid to un-tarnish its reputation
Gaming & Esports

Saudi influence over gaming extends far beyond esports

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