Alexander Lee

Senior Entertainment Media Reporter

Alexander Lee is a reporter covering content creators, media and entertainment for Digiday.

Alexander Lee

Senior Entertainment Media Reporter

Alexander Lee is a reporter covering content creators, media and entertainment for Digiday.

The Creator Economy

Podcast companies turn to live events to capture growing advertiser spend
The Creator Economy

Substack’s video bet could be a growth hack for small creators
The Creator Economy

WTF is behind the explosion of faceless creators?
Media

In Graphic Detail: As ‘Grow a Garden’ booms, a new report shows the marketing power of Roblox
The Creator Economy

Brand deals surge for golf creators as the sport’s popularity spikes
The Creator Economy

Spotify’s video podcast program draws praise from creators — and skepticism from networks
The Creator Economy

Creators turn to agentic AI to manage fan engagement
The Creator Economy

The Shorts play: YouTube steps up creator monetization
The Creator Economy

Epic aims to boost originality in Fortnite’s creator ecosystem
The Creator Economy

Epic Games CEO Tim Sweeney hopes to outbuild YouTube, outmaneuver Apple and outlast the metaverse hype
The Creator Economy

In Graphic Detail: How podcasts are earning their spot in the premium ad tier
The Creator Economy

Roblox faces growing pains as marketers start to demand more ad transparency
The Creator Economy

Pride, but no budget: LGBTQ+ creators hit by ad spend drop

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