Alexander Lee

Senior Entertainment Media Reporter

Alexander Lee is a reporter covering content creators, media and entertainment for Digiday.

Alexander Lee

Senior Entertainment Media Reporter

Alexander Lee is a reporter covering content creators, media and entertainment for Digiday.

The Creator Economy

The Trump tariffs are forcing creators to overhaul their side businesses
The Creator Economy

Brands’ interest in “Grand Theft Auto” is mounting — but questions about brand safety remain
The Creator Economy

Rockstar Games talks with top metaverse creators, with an eye on making ‘Grand Theft Auto’ the next creator platform
The Creator Economy

As independent, creator-owned media companies flourish, Rooster Teeth is looking to join the party
The Creator Economy

How U.K.-based creators took advantage of the U.S. TikTok outage
The Creator Economy

Roblox earnings: Why the platform paid out $280 million to creators in the last quarter
The Creator Economy

Why LinkedIn is spotlighting the average watch time metric to support its video push
The Creator Economy

LinkedIn’s video push appears to be working in 2025
The Creator Economy

Marketers are rewriting the brand safety playbook for content creators in 2025
The Creator Economy

Creators are split on whether to keep using TikTok’s editing app CapCut post-shutdown
Gaming & Esports

The TikTok outage caused TikTok Shop sales to spike, not sink
Gaming & Esports

What marketers need to know about Zepeto, the Korean metaverse platform
Gaming & Esports

Discord’s advertising push continues: A Q&A with new Discord CBO Jules Shumaker

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