Alexander Lee

Gaming and Esports Reporter

Alexander Lee is a reporter covering gaming and esports for Digiday.

Alexander Lee

Gaming and Esports Reporter

Alexander Lee is a reporter covering gaming and esports for Digiday.

Gaming & Esports

How Siren Blasters’ creator campaign shows the strengths and weaknesses of influencer marketing
Digiday @ Advertising Week

Advertising Week Briefing: An inflection point for gaming, even if the hype has subsided
Gaming & Esports

In-game ad firm Frameplay teams with others — including competitors — to launch its own exchange
Gaming & Esports

WPP and Roblox strike new global content and advertising partnership
Gaming & Esports

Sony’s ‘Ghost of Yotei’ shows how games and film/TV adaptations are increasingly going hand in hand
Gaming & Esports

Unilever ‘triples’ its gaming investment: A Q&A with global head of sport and entertainment partnerships Willem Dinger
Gaming & Esports

Why live sports could be the ‘killer app’ of the metaverse and a new arena for big brands
Gaming & Esports

How whiskey brand Four Walls ‘hired its community’ to run a UGC ad campaign
Gaming & Esports

Roblox is starting to take programmatic advertising more seriously
Gaming & Esports

The Rundown: How esports is capitalizing on its World-Cup-fueled summer heading into 2025
Gaming & Esports

How esports team Sentinels plans to become profitable in 2025: A Q&A with CEO Rob Moore
Gaming & Esports

Why StreamElements is launching a ‘side sponsorship’ tool to widen creators’ advertising options
Gaming & Esports

Why Discord is making key hires to build out its advertising business

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