Alexander Lee

Senior Entertainment Media Reporter

Alexander Lee is a reporter covering content creators, media and entertainment for Digiday.

Alexander Lee

Senior Entertainment Media Reporter

Alexander Lee is a reporter covering content creators, media and entertainment for Digiday.

The Creator Economy

As creator fees rise, so does the confusion over what to pay
The Creator Economy

Creators are ‘doubling’ their rates as they capitalize on brands’ growing interest
The Creator Economy

Podcasts become a strategic IP play for Hollywood talent
The Creator Economy

Ahead of GTA 6, Rockstar Games is staffing up its creator platform division with an eye toward UGC creators
The Creator Economy

Creators are standing up IRL events to soak up more of brands’ marketing dollars
The Creator Economy

Advertisers expand affiliate efforts as creator marketing matures
The Creator Economy

In creator marketing, loose disclosures are finally catching up
The Creator Economy

Marginalized creators feel the financial sting of brands’ DEI pullback
The Creator Economy

YouTube’s AI slop crackdown has creators concerned, marketers cheering
The Creator Economy

Epic Games to rework Fortnite IP rollouts following creator backlash
The Creator Economy

From sidelines to spotlight: Esports events are putting creators center stage
The Creator Economy

LinkedIn makes it easier for creators to track performance across platforms
The Creator Economy

Yahoo takes cues from platforms as it offers more editorial control to creators

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