Alexander Lee

Senior Entertainment Media Reporter

Alexander Lee is a reporter covering content creators, media and entertainment for Digiday.

Alexander Lee

Senior Entertainment Media Reporter

Alexander Lee is a reporter covering content creators, media and entertainment for Digiday.

The Creator Economy

As Patreon and Substack enter the mix, the livestreaming landscape is dividing creators
The Creator Economy

Roblox marketplace competition over how ads are purchased led at least three brands to reconsider their spend
The Creator Economy

As ‘recessionposting’ enters overdrive, creators are taking steps to dodge potential blowback
The Creator Economy

‘We have our understanding of what we accept or what we don’t accept’: Kick’s co-founder talks creator push and growing pains
The Creator Economy

Creators rethink revenue mix in anticipation of economic slump
The Creator Economy

Former Substack creators say they’re earning more on new platforms that offer larger shares of subscription revenue
The Creator Economy

NBA team the Atlanta Hawks bet on creators to boost advertiser appeal
The Creator Economy

YouTube Shorts view count update wins over brands — but creators aren’t sold
The Creator Economy

Amid ban uncertainty, TikTok’s role in brands’ social presences has decreased
The Creator Economy

Andre ‘Typical Gamer’ Rebelo hits 1 million followers on Fortnite
The Creator Economy

Creators are ditching Substack over ideological shift in 2025
The Creator Economy

TV upfronts-style Spotter Showcase pitches creators as the future of entertainment
Digiday Publishing Summit

The Economist is looking beyond traffic to measure the success of its brand marketing push

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