Alexander Lee

Senior Entertainment Media Reporter

Alexander Lee is a reporter covering content creators, media and entertainment for Digiday.

Alexander Lee

Senior Entertainment Media Reporter

Alexander Lee is a reporter covering content creators, media and entertainment for Digiday.

The Creator Economy

Creators are leveraging CTV channels as added value for sponsorship deals
The Creator Economy

Transparency is fueling a surge in creators’ sponsorship rates
The Creator Economy

Team hires, studio rental fees: The hidden costs of creators
The Creator Economy

More money is flowing into creator marketing — just not directly to creators
The Creator Economy

Fortnite advertising friction: creators say brands are wasting money on custom maps
The Creator Economy

Substack creators attribute their boost in subscribers to the platform’s community tools
The Creator Economy

How Gabriella Gomez built a six-figure career on TikTok Live without signing sponsorship deals
The Creator Economy

CTV looks to invest in creator content to win over more ad dollars
The Creator Economy

Creators hire AI like interns as they look to save costs on the creative process
The Creator Economy

VTubers are catching marketers’ eyes in 2025
The Creator Economy

YouTube’s deliberate pace on scalable creator ads raises eyebrows among marketers
The Creator Economy

Live shopping companies credit marketers’ rising focus on influencer performance for growth in 2025
The Creator Economy

Earnings season rundown: CEOs are betting big on the creator economy

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