Alexander Lee

Senior Entertainment Media Reporter

Alexander Lee is a reporter covering content creators, media and entertainment for Digiday.

Alexander Lee

Senior Entertainment Media Reporter

Alexander Lee is a reporter covering content creators, media and entertainment for Digiday.

The Creator Economy

Advertisers expand affiliate efforts as creator marketing matures
The Creator Economy

In creator marketing, loose disclosures are finally catching up
The Creator Economy

Marginalized creators feel the financial sting of brands’ DEI pullback
The Creator Economy

YouTube’s AI slop crackdown has creators concerned, marketers cheering
The Creator Economy

Epic Games to rework Fortnite IP rollouts following creator backlash
The Creator Economy

From sidelines to spotlight: Esports events are putting creators center stage
The Creator Economy

LinkedIn makes it easier for creators to track performance across platforms
The Creator Economy

Yahoo takes cues from platforms as it offers more editorial control to creators
The Creator Economy

Podcast companies turn to live events to capture growing advertiser spend
The Creator Economy

Substack’s video bet could be a growth hack for small creators
The Creator Economy

WTF is behind the explosion of faceless creators?
Media

In Graphic Detail: As ‘Grow a Garden’ booms, a new report shows the marketing power of Roblox
The Creator Economy

Brand deals surge for golf creators as the sport’s popularity spikes

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