Alexander Lee

Gaming and Esports Reporter

Alexander Lee is a reporter covering gaming and esports for Digiday.

Alexander Lee

Gaming and Esports Reporter

Alexander Lee is a reporter covering gaming and esports for Digiday.

Gaming & Esports

Ford, Kia and Carvana partner with NRG as it walks the line between casual and competitive gaming inventory
Gaming & Esports

Cómo TikTok está utilizando los datos para convencer a las marcas de videojuegos para que gasten en la plataforma
Gaming & Esports

How TikTok is using data to convince gaming brands to spend on the platform
Member Exclusive

Pitch deck: How FaZe Clan sold investors on its $725 million SPAC merger
Gaming & Esports

Why executives at Esports Business Summit are (still) bullish on competitive gaming
Español

“Las marcas son un público realmente importante”: Una charla previa a la TwitchCon con la CMO de Twitch Rachel Delphin
Gaming & Esports

FaZe Clan to be acquired by GameSquare
Gaming & Esports

‘Brands are a really important audience’: A pre-TwitchCon Q&A with Twitch CMO Rachel Delphin
Gaming & Esports

Cómo las integraciones de marca de Chipotle con Street Fighter demuestran que pueden funcionar junto a los anuncios más tradicionales dentro de los videojuegos
Gaming & Esports

How Chipotle’s Street Fighter brand integrations show they can work alongside more traditional in-game ads
Digiday Podcast: Is This The Metaverse?

Another virtual day, another virtual dollar: Is This The Metaverse? Podcast, episode 6
Digiday Podcast: Is This The Metaverse?

A new form of advertising: Is This The Metaverse? Podcast, episode 5
Gaming & Esports

Why Niantic is investing in rewarded AR to develop new revenue streams

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