Alexander Lee

Senior Entertainment Media Reporter

Alexander Lee is a reporter covering content creators, media and entertainment for Digiday.

Alexander Lee

Senior Entertainment Media Reporter

Alexander Lee is a reporter covering content creators, media and entertainment for Digiday.

Gaming & Esports

Why puzzle fans lined up around the block for New York Times Games’ first live event
Gaming & Esports

How brands from Walmart to L’Oreal are stepping up their game in Roblox in 2024
Gaming & Esports

Teaming up to educate the market: A conversation with two in-game advertising CEOs
Gaming & Esports

How Adidas’ avatar launch signals the brand’s continued confidence in Web3
Gaming & Esports

Why ESL is undergoing a 25th anniversary brand refresh
Gaming & Esports

Earnings wrap-up: A tumultuous time for the gaming industry
Gaming & Esports

Does anime’s presence at the Paris Olympics signal the end of the jock-nerd divide?
Gaming & Esports

Why G2 Esports is hiring from the agency world as it looks to expand beyond gaming
Gaming & Esports

How Discover’s ‘College Football 25’ integration demonstrates EA’s advertising dreams
Gaming & Esports

Why Warner Bros. and Fandango are selling movie tickets inside Roblox
Gaming & Esports

How Netflix’s new president of games highlights the expansion of the platform’s gaming plans
Gaming & Esports

Here’s what gaming and esports industry leaders are playing in 2024
Gaming & Esports

Why Esports World Cup sponsors aren’t in it for the viewership

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