Secure your place at the Digiday Publishing Summit in Vail, March 23-25
The discussion around attracting and retaining talent in the advertising industry isn’t going away any time soon. We’ll be devoting an entire afternoon to the subject at the Digiday Agency Summit, which will be held in Key Biscayne, Florida, from Oct. 26 – 28.
On the first day of the summit, attendees will get the employer’s take on the situation from agency executives from Deutsch LA, Isobar and Young & Laramore. But one session in particular will turn the tables and focus on what advertising’s C-suite can learn from those in the industry trenches: the millennials.
Shareen Pathak, brands editor, will sit down with four millennials working in different departments in agencies across the U.S. to get the dirt on what it’s really like starting out in advertising today. From transparency at the executive level to a clear path for their careers, this session will discuss what millennials really want from the shops that employ them.
Our millennials are:
Amit Gurnani, copywriter, Publicis Seattle
A self-described “drag queen & copywriter,” Gurnani has written copy for Crate&Barrel and UNO Pizzeria. At present, he is helping relaunch the American Girl brand and working on their 2015 holiday campaign.
Hudson Sullivan, director of brand strategy, KBS+
Sullivan works on brand strategy for clients like Nike, Harman, and Mountain Dew and is one of Business Insider’s 30 Under 30 for the year 2015.
Christi Rohrkemper, senior strategist, Organic
Rohrkemper is a senior strategist at Detroit shop Organic, a marketing agency that uses data to “accurately predict outcomes, spot trends, identify behaviors, and create a much deeper connection with consumers.” Sound millennial-ish? It should — Organic was founded in 1993.
Shannon Hollsten, senior copywriter, GSD&M
Hollsten writes copy for Walgreens TV spots, Ace Hardware radio spots, and has her own web series about two friends trying to make it in show biz.
The Digiday Agency Summit kickoff will also feature discussions around how to keep your employees from falling out of love with you, led by Kim Getty, president, Deutsch LA, and how to build an innovation culture around talent, led by Dave Meeker, vp, innovation, Isobar and Carolyn Hadlock, principal & executive creative director, Young & Laramore.
Check out the full conference agenda here to learn more.
More in Announcement
UBS, New York Times Advertising, Uber Advertising and The Wall Street Journal are Digiday Media Awards Europe finalists
This year, the organizations modernizing European media are pioneering interactive formats that drive engagement and impact, while premium contexts build trust and authority. Digiday Media Awards Europe finalists are also pairing innovation with sustainability, thoughtful design and seamless omnichannel storytelling to enhance user experience across touchpoints. In the Best Use of Interactive Content category, UBS […]
Coca-Cola, DIVE, Tribal Worldwide London, Volkswagen, Paper Crowns and Logitech G are Digiday Marketing and Advertising Awards Europe finalists
Brands are blending digital platforms with real-world environments to create immersive, personalized experiences that translate online energy into human connection. From awareness to ownership and advocacy, this year’s Digiday Marketing and Advertising Awards Europe nominees prioritize frictionless journeys that deepen loyalty, strengthen brand perception and deliver sustained business results. In the new Best Out-of-Home Campaign […]
Introducing AI Marketing Strategies: A new event from Digiday, Glossy and Modern Retail
Digiday, Glossy and Modern Retail have closely tracked the rise of AI in marketing for the better part of a decade. In that time, the technology has moved far beyond chatbots, marketing automation and ad optimization. Today, AI tools are becoming a critical part of marketers’ daily workflows. Now Digiday will host its inaugural AI […]