Secure your place at the Digiday Publishing Summit in Vail, March 23-25
Agencies SS+K and R/GA were the big winners at last night’s Sammy Awards Gala, Digiday’s fourth annual awards ceremony recognizing breakthrough achievement in social advertising, media and marketing. See here for our list of judges and to learn more about how winners were picked.
New York-based social engagement agency SS+K’s work with Obama for America was honored in three categories. The “For All” campaign won “Best Social Engagement Campaign” and the “First Time” campaign was honored in “Best Use of Social Media for a Cause” – beating out Pepsi’s Harlem Shake video in the “Best Branded Viral Video” category.
R/GA was also a repeat winner, with its São Paulo division winning “Best Branded Social Game” for the TIM BlaBlaMeter, a bullshit-detection tool. R/GA’s London office won for its work on “The Feed” by Getty Images in the category of “Best Social Media Platform Innovation.” The Feed serves top Getty Images in response to trending topics in real time.
The Digiday Sammys were presented last night at an event in New York City hosted at City Winery in Manhattan.
The winners of the Digiday Sammy Awards are:
Best Social Engagement Campaign:
SS+K for Obama for America – For All
Best Social Promotion for a Product Launch:
GSK with PHD for Abreva Conceal
Best Social Creative:
Droga5 for Newcastle Brown Ale
Best Branded Social Community:
OMD for Visa US 2012 London Olympics Campaign
Best Branded Viral Video:
SS+K for Obama for America Your First Time Spot
Best Branded Social Game:
R/GA Sao Paulo for TIM BlaBlaMeter
Best Twitter Branding Campaign:
Cap’n Crunch with Huge for Cap’n Crunch Twitter Handle @realcapncrunch
Best Facebook Branding Campaign:
iris Worldwide for Durex
Best Social Media Platform Innovation:
R/GA London for The Feed from Getty Images
Best Use of Social Media for a Cause:
SS+K for Obama for America – For All
Best Socialized Business:
Cisco for Cisco Social Media Training and Certification Program
More in Announcement
UBS, New York Times Advertising, Uber Advertising and The Wall Street Journal are Digiday Media Awards Europe finalists
This year, the organizations modernizing European media are pioneering interactive formats that drive engagement and impact, while premium contexts build trust and authority. Digiday Media Awards Europe finalists are also pairing innovation with sustainability, thoughtful design and seamless omnichannel storytelling to enhance user experience across touchpoints. In the Best Use of Interactive Content category, UBS […]
Coca-Cola, DIVE, Tribal Worldwide London, Volkswagen, Paper Crowns and Logitech G are Digiday Marketing and Advertising Awards Europe finalists
Brands are blending digital platforms with real-world environments to create immersive, personalized experiences that translate online energy into human connection. From awareness to ownership and advocacy, this year’s Digiday Marketing and Advertising Awards Europe nominees prioritize frictionless journeys that deepen loyalty, strengthen brand perception and deliver sustained business results. In the new Best Out-of-Home Campaign […]
Introducing AI Marketing Strategies: A new event from Digiday, Glossy and Modern Retail
Digiday, Glossy and Modern Retail have closely tracked the rise of AI in marketing for the better part of a decade. In that time, the technology has moved far beyond chatbots, marketing automation and ad optimization. Today, AI tools are becoming a critical part of marketers’ daily workflows. Now Digiday will host its inaugural AI […]